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LAVENTA

Overview:

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Laventa is a modern e-commerce mobile application designed for users who enjoy discovering and purchasing stylish accessories effortlessly. The goal was to create a seamless shopping experience that balances aesthetics with usability, ensuring users can browse, explore, and purchase with minimal friction.

Problem:

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Most e-commerce apps overwhelm users with cluttered interfaces, excessive choices, and complicated checkout flows. This leads to:

  • Decision fatigue during product discovery

  • Drop-offs during checkout

  • Lack of emotional engagement with products

  • Poor navigation between categories and collections

Users want fast, visually appealing, and intuitive shopping experiences, especially on mobile.

Competitor Analysis:


I analyzed leading e-commerce platforms (fashion + accessories focused) to understand common UX patterns.

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Competitors reviewed:

  • Zara

  • Myntra

  • Swarovski

  • Amazon

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Key Insights:

  • Clean product grids improve browsing efficiency

  • Strong visual hierarchy helps users scan quickly

  • Fewer steps in checkout = higher conversions

  • Wishlist & save features increase return visits

  • Personalization boosts engagement

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User Behavior Insights:
 

  • Users browse more than they search

  • Visual appeal heavily influences buying decisions

  • Impulse purchases are driven by recommendations

  • Trust signals (reviews, ratings) impact conversions

Design Goals:

Based on research insights, the following design goals were defined:
 

  • Simplify product discovery

  • Create a visually engaging interface

  • Reduce friction in checkout

  • Encourage exploration and repeat usage

  • Maintain a premium yet accessible feel

Information Architecture:

The app is structured around a shopping-first experience:
 

  • Home

  • Categories

  • Product Listing

  • Product Details

  • Wishlist

  • Cart

  • Checkout

  • Profile
     

Focus: minimum steps from discovery → purchase

User Flow:


Optimizations:
 

  • Quick add-to-cart from listings

  • Persistent cart visibility

  • Minimal form inputs during checkout

User Flow.png

Wireframes

WFs.png

The wireframes focus on reducing friction across the checkout journey while maintaining clarity and control for the user.

Flow Enhancements:
 

  • Linear but flexible flow → users can go back anytime

  • Minimal steps (2-step checkout) → reduces drop-offs

  • Inline actions (edit, add card) → avoids breaking flow

  • Clear CTAs at every stage → no confusion

UI Screens

Screenshot 2026-03-31 003220.png

Challenges:
 

  • Balancing Visual Appeal vs. Usability

    • Creating a stylish UI without compromising clarity​

  • Reducing Checkout Friction

    • Ensuring fast completion without overwhelming forms​

  • Product Discovery

    • Helping users find products without relying heavily on search​

Solutions:
 

  • Used strong visual hierarchy to guide attention​

  • Designed quick actions (add to cart, wishlist)

  • Simplified checkout into minimal steps

  • Introduced curated sections (trending, featured)
  • Maintained consistent spacing and layout for clarity

Outcome:

 

  • Improved browsing experience

  • Faster purchase flow

  • Reduced cognitive load

  • Increased engagement through visuals

What I Learned:
 

  • Visual design directly impacts conversion in e-commerce

  • Simplicity is key to mobile shopping experiences

  • Micro-interactions and layout consistency build trust

  • Discovery is just as important as search

© Akshara Srivastava

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