Redesigning Spotify

This is my attempt at redesigning Spotify's User Interface using Figma, aiming to improve the accessibility, usability and aesthetic coherence.

Overview:

Redesigning the music streaming experience of Spotify to improve content discovery, reduce cognitive overload, and create a more personalized listening journey.

This project focuses on simplifying navigation, improving the home experience, and making music exploration feel more intuitive and less algorithm-heavy.

Problem Statement:

Spotify is powerful, but not always easy.

Users often feel:

Overwhelmed by excessive content on the home screen
Disconnected from truly personalized recommendations
Frustrated navigating between music, podcasts, and playlists

Research across redesign case studies shows users struggle with navigation clarity, discoverability, and relevance of content.

Core Problem:
How might we make music discovery more intuitive, relevant, and user-controlled without overwhelming the user?

Research & Insights

Key Observations:

Users rely heavily on Home, but it feels cluttered
Discovery is algorithm-driven but not always accurate
Too many elements → decision fatigue
Music vs podcasts → lack of clear separation

Users don’t want more options
They want better, faster decisions

Challenges:

Content Overload
- Too many sections competing for attention → weak hierarchy
Poor Personalization Perception
- Users feel recommendations are repetitive or generic
Navigation Complexity
- Switching between features (search, library, discovery) feels fragmented

Solutions:

Simplified Home Experience
- Reduced visual noise
- Prioritized most relevant content
- Introduced structured content blocks
Mood-Based Discovery
- Quick entry points based on intent (mood, vibe, activity)
- Faster decision-making vs endless scrolling
Improved Content Hierarchy
- Clear distinction between music, podcasts, and playlists
- Better grouping and visual separation
Personalization with Control
- User-driven customization
- Ability to influence recommendations

Information Architecture:

Before:

Flat, cluttered structure
Mixed content types
Weak prioritization

After:

Structured hierarchy:
- Home (personalized + mood-based)
- Search (intent-driven)
- Library (organized + controllable)

Focus: Reduce thinking, increase flow

Impact (Conceptual)

Faster decision-making
Reduced cognitive load
Improved content discoverability
More personalized experience

What I Learned

Simplicity is harder than adding features
Personalization needs user control, not just AI
Visual hierarchy = usability
Good UX reduces thinking, not just clicks

Output

The final outcome is a streamlined, user-centric Spotify experience focused on clarity, speed, and meaningful discovery.

The redesign transforms Spotify from a content-heavy interface into a guided, intent-driven experience that helps users find what they want, faster and with less effort.

Experience Transformation:

Before:

Cluttered home feed
Overwhelming number of choices
Passive, algorithm-heavy discovery

After:

Focused, structured interface
Faster decision-making
Intent-driven and user-controlled discovery

Outcome Summary

The redesign results in:

Reduced cognitive load
Faster access to relevant content
Improved discoverability
A more engaging and personalized listening journey

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